ZoomInfo tells you WHO works at companies and their contact info. Ralix tells you WHAT those people care about from community discussions.
The Winning Combination
ZoomInfo: Find decision-makers
Get verified emails for 200 VPs at SaaS companies
Ralix: Understand their world
Discover: "VPs discussing CAC costs and sales cycle length"
You: Multi-channel engagement
Comment on communities, create content, send personalized emails
| Feature | ZoomInfo | Ralix |
|---|---|---|
| What Intelligence You Get | Firmographic data, company size, revenue, employee count | Pain points, buyer questions, trending topics from communities |
| Data Source | Company databases, business registrations, publicly filed data | Reddit, forums, Discord where buyers discuss problems honestly |
| Use Case | Find WHO to contact + company targeting | Learn WHAT buyers care about + market intelligence |
| Output | Contact info (emails, direct dials), company profiles | Pain point library, content ideas, email hooks, trend analysis |
| Best For | Account-based marketing, lead generation, prospecting | Content strategy, personalized messaging, market research |
ZoomInfo excels at providing B2B contact data and company intelligence:
Perfect for: Finding contacts and account-based prospecting
Ralix excels at understanding what buyers actually care about:
Perfect for: Content marketing, personalized outreach, market research
How to use both tools in your workflow
Monday: Use ZoomInfo
Search: "VPs of Marketing at Enterprise SaaS, 500+ employees"
Result: 300 contacts with verified emails and direct dials
ZoomInfo provides: WHO to contact
Tuesday: Use Ralix
Monitor: r/SaaS, r/marketing, r/martech communities
Discover: "Marketing VPs complaining about attribution tracking and marketing spend ROI"
Ralix provides: WHAT they care about
Wednesday: Execute multi-channel
Community Engagement:
Comment on r/marketing post about attribution → Build credibility
Content Marketing:
Write: "How to Prove Marketing ROI in 2026" → Rank on page 1
Personalized Outbound:
Result: 8% reply rate vs 2% generic
Contact data platform
$15k-30k/year
Enterprise pricing, annual contracts
Community intelligence
$99-299/mo
Monthly, cancel anytime
Use Both for Complete Intelligence
ZoomInfo ($15k-30k/yr) + Ralix ($348-1,188/yr) = Complete go-to-market intelligence. ZoomInfo finds contacts, Ralix makes your messaging resonate.